Games and Brand Extension – Do They Click?

For this article I wanted to look into the way that traditional games and gaming elements have been used to enter the mainstream space from a business standpoint to either incentivise consumers or engage them on a different level.

Games are primarily an entertainment medium, but that hasn’t stopped companies from having games developed to reach a different demographic than perhaps represents their core market. An ad campaign may run for 2 weeks, 4 weeks or 2 months but branding within a game can have a much longer shelf life. The most common example of brand extension within the gaming arena focuses on movie tie-ins. Many Disney/Pixar films release a game based on the film around the same date. It helps consumers engage with the film on a deeper level and get to know the characters and brand better making it ultimately more likely that additional purchases of merchandise or DVDs are made. The main issue with game tie-ins however is often they are rushed to coincide with the film release and most end up being fairly average titles. The sheer fact that the majority are aimed at a very young audience means though that children tend not to worry too much about this and just enjoy controlling the characters.

Looking at something completely different from an engagement aspect. Papa John’s pizza in the UK released a mobile gaming app which had you deal with pizza orders and create pizzas as perfectly and speedily as possible. App was priced at 69p with the hook being if you reached a certain score then you could earn a free pizza. It was a well made game and was quite a fun stand alone game as well as being challenging in the later levels. The only disappointing part was upon reaching your free pizza it was for collection only which limited me somewhat but was still a good prize.

Weight Watchers UK campaign last year focused on treating weight loss like a game thanks to the point system that was in use. It was an interesting take on things but it wasn’t continued for the 2013 marketing campaign. Arguably, despite the fresh take on losing weight, it didn’t engage the largely female audience of its membership base as even now, females are still in the minority when it comes to enjoying games. It perhaps didn’t resonate as strongly as it should have.

When there is a natural gaming tie-in that fits organically such as in Wreck-It-Ralph you get the best of both worlds – a good film and a very relevant game. You even have in-game advertising which can be seen in many of the Need For Speed series of games. Rockstar also create such believable worlds with their Grand Theft Auto series that there are teams dedicated to creating fictional brands within this universe – they actually extend their own brands within the games and also into the real world. Rusty Brown Ring Donuts is one that always springs to mind.

I’d be interested to hear any other examples you may have experienced perhaps in countries other than the UK.

Download Free PSP Games – Can You Really Download Free PSP Games?

Even though the PSP has been out for a while now that still has not stopped people from trying to find a way to download free PSP games. So the question is…is it really possible to download free games for your PSP?

Well, the answer is yes and no. You can certainly head over to your nearest torrent site and run the risk of not only infecting your PSP but your PC with a some type of nasty virus strain. The worst part is that is after spending hours downloading all of the software required…which could also give you a virus and searching Google for hours trying to find the proper instructions to get the games from your computer onto your PSP.

Personally, I spent a lot of time trying to find the best and cheapest way to download PSP games. I used torrents, peer to peer programs, and even tried some of the per download services that are available to load my PSP up with not only games but movies and other PSP applications as well.

I finally got frustrated and decided to seek out reputable sites that offered a legitimate service that would not only let me download psp games and movies but also save me a ton of cash.

what I found were sites that I started calling mega sites. These sites had anything and everything that had to do with the sony hand held game system. I was actually a little bit surprised at the amount of content that I found. All I had to do was sign up for a membership and then had the ability to download psp games for a lifetime. That was over a year ago and I am still downloading today whenever a new game or movie is released.

So, can you download free PSP games? Sure, but remember that you do so at your own risk and without any type of recourse to the site owner. You also run the risk of breaking several laws regarding downloading illegal material.

My recommendation would be to find a site like I did, take the 2 minutes to sign up and then download to your hearts content.

Don’t start to DOWNLOAD FREE PSP GAMES until you see a list of the best virus free sites.

DOS Games and Today’s Video Game Market

DOS games is a vital part of gaming history and has helped get many modern games to the point they are today. If you’re not quite sure on what DOS means or what kind games have been released as DOS games then read this article it might be very beneficial for you.

DOS stands for “disk operating system” and is a shorthand term for many close related systems what dominated the market between 1981 and 1995. You will see many DOS related systems such as MS-DOS, PC DOS, Free DOS and many more. During the height of DOS operating system there was many DOS games developed and released. These ranged from simple video games such as Pacman to complex adventure games. You can still download and play DOS games to date.

Many DOS games have helped influence games of today some very basic ideas are still continued in the market today. Platformers are constantly used over and over and are making a big return in many modern games. In which a lot of modern games have returned to the roots and going back to basic principles seen in many classic games. These games are now flooding mobile network app markets.

There now is a huge amount of DOS video games which are available to download. To be precise there is over five hundred that can be downloaded. These consist of shareware, freeware and demos of many popular titles which have been released many years ago. A lot of these DOS programs are the starters for great companies such as Blizzard, iD software, Westwood and many more.

The current gaming scene as most people who know a fair about games would know that a lot of developers have started to move towards 2d rather than the 3d you have seen so much. This is a great relief from all the 3d try hard realistic games which are now on the market. Any of these however never beats the classic Pacman or pong. Which for many would bring back memories of these when there use to a lot of arcades about.

Overall DOS games have made a huge mark on gaming today and it is a good sign to see a lot of these ideas making a return to the modern-day market. If you’re have a slight interest in classic games then there are plenty of sites out there which are currently offering these games for free. As they should be as most of them are either freeware or shareware.