Digital Marketing and Its Impact on Small Time Game and Mobile Application Developers

Stephen DiMarco has hit a very valid point in his post about how online marketing needs to start to assess some of the more qualitative side of marketing in terms of a brand rather than just Google Analytics or PPC, etc. In a world that’s primarily driven by unique page views, PPC campaign numbers, CTR rates, and other hard facts, it’s an interesting thought. As a gaming company, we offer post-marketing services which includes this marketing and it’s driven by numbers. We’ve yet to see how this affects us a brand, and Stephen’s got us thinking.

There are a whole slew of developers that are online at the App Store, but there’s an inherent problem with trusting a single developer. Many developers have delivered a product that’s a stand-alone app that is basically a flash-in-the-pan while others have consistently turned out mediocre but reliable apps. Who do you trust; the company that turns out one stellar app after a long hiatus or a developer that just needs some new direction or energy in their creative processes? There’s no real concept of a brand, there’s no Unilever or P&G for the App Store and therein lies the problem for marketers for iPhone development.

Although many people would argue that apps are products that have a repeat purchase cycle, etc, there’s yet to be a single developer that’s built a very successful brand using just their apps. People view apps like a utility and look to promote them as such. Very rarely does anyone ever hear about the developer but rather the app itself. This is a problem in an industry where the first firm to truly brand itself will gain a massive first-mover advantage. Indeed it will be difficult, but if a firm is able to do so, they’d easily take over the App Store.

The problem, to a certain extent, lies in the tools that are geared towards quantitative metrics rather than qualitative metrics. For example, Twitter following dictates whether you are a thought leader or follower, a PPC campaign shows how well SEO or ad placement is working. Yes, they do provide numbers which can help translate into potential leads, but there’s no concept of a brand.

Resultantly, firms are looking to use their marketing dollars to build a brand. For us, as game developers, there’s an added challenge. Although it may be easy to build one stellar app and continue to tweak it over time, such an effort doesn’t build a brand in the long run. At this point, firms need to realize how their marketing channels are being used besides the metrics they provide. Do you use your Twitter account to talk with customers? What type of a Twitter following do you have? Does your website show how committed you are to your vision? These questions begin to emphasize how qualitative metrics become important. It’s great having numbers, but as companies grow there’s a need to build a relationship with customers outside of the traditional client-vendor concept.

For example, in the case of gaming studios, a loyal group of customers translates into many benefits. Beta testers are easily found from your Twitter following or customers that have written great reviews for your titles. Ultimately these are the people that will promote you for free. They don’t show up in the metrics, you find them by talking to them. This is a brand building activity that many firms ignore. Again, for small startups it’s difficult to find the right people, but most of the time they’re hiding right under your radar. Yet many firms ignore the potential of these testers and continue to push out apps without sufficient testing. There’s no reason when there’s a small group of dedicated followers that you need to deliver a game without proper testing. These people will be the life line for your game as you need the critical honest feedback about gameplay, controls, graphics, user interfaces, etc. Without these people, you’d never get the proper feedback which helps develop a truly outstanding title.

Nonetheless, many firms do use these techniques but need to realize that there’s a brand to be built using these types of activities. Reward your beta-testers with promo codes for free games so that they spread the word about you, their recommendation to other gamers will go a long way in making your company stand out amongst the army of developers on the App Store. As mentioned by Stephen, there’s a need to change from the quantitative towards the qualitative side of marketing to build brands similar to IBM, Apple, or Microsoft for app development companies. Firms need to get away from the purely numerical side of marketing and start to see where they want to be in 10 years time.

Free Games For Psp – How To Find Them

Even with so many games available on many platforms, like the PC, the Sony Play Station Portable (PSP) remains the popular contender for hand-held gaming consoles. Portability, superb performance, and expandable features are the key. But the serious gamer usually just wants more games. And the serious gamer who’s a little tight on cash wants to get his hands on as many free games for the PSP as he can. But is it really that simple? It can be, once you know what to look for. This article is a guide in looking for free games for the PSP on the Internet.

There are hundreds of websites out there where, they say, you can download free games for the PSP, along with other things like movies, themes, wallpapers, music, and even homebrew applications that add stuff to your PSP, like notepad and a calendar. The problem is that not all these websites offer the same quality user experience and the same options.

Totally free

Ah this must be good, you’re saying. Not really. The good? You can download from websites like these free games for PSP, without paying anything. The bad? Limited range of games offered. Depressingly slow download speeds. Website filled with ads that slow down things. And after you download anything, it’s certain your PC has a spyware or six.

Pay once and after that, monthly

Maybe you’re beginning to think this is better. Hold your breath. These websites offer free games for the PSP, ‘free’ because you don’t pay for the games; you pay for the joining free. If you don’t join, you can’t download. After that, you can’t continue to download if you don’t pay the monthly membership fee. Worse? Some sites slam with your download fees for every single download. No thanks.

Pay once, and once only

Is this really a good deal? Actually it is. You pay only the one-time joining fee and afterwards you get access to a wide variety of games. No fee per download, no fee monthly, no hidden charges, no spyware, no depressingly slow download speed. Of course, the slag here is that you still pay something, which means the access to the free games for PSP is not entirely free. But think, it eliminates threats to your PC, downloads fast, offers a horizon of games, and you get to shell out money only once.

Even better, some of the sites like these offer downloads of free software that allows your PSP to play numerous games, more than your current firmware probably allows.

That’s it. Now you know how to go about in looking for free games for the PSP on the Internet.

Looking for Free Games For Nintendo Wii?

If you have had your Wii for long enough, you might be looking for alternative ways to get the games for the lowest cost possible. I bet the first thing you come across is to download them on the internet. But if you are looking for free games for Nintendo Wii, you should not waste your time no more as we are about to discuss about it in this article.

Before we jump into the topic, you should note that it is important for you to choose the right website/place to download the games you wanted because you never know whether the files you are about to download are infected.

Because of looking for free games for Nintendo wii, many wii fanatics had fallen into the trap of some malicious website
Instead of getting the games they wanted, they are damaging their computer with viruses and spyware that came together with the files. The worst case scenario is that the downloaded files are corrupted and infected. The combination of both would make you not only irritated but very mad, I believe.

How to know which website is secure and which is bad?

There is only one suggestion, avoid the websites that offer you a free download and the website that offer you unlimited download by charging you less than $5.

So does it mean there is no way to download free games for Nintendo Wii?

There is a way. Even though it is not free but it is worth every penny you have to pay.
Like the PSP community, Wii fanatics also have their own download community in several particular Wii contents download website.
The website charges only a one time fee of $50 for lifetime access and unlimited download.

The reason they want to pay is because they get much more value for the money they pay.
By being a member of one of the download center sites, you can:

  • Download safely and legally
  • Save your time looking for the game, because all the games you are searching, are in the inventory
  • download at high speed
  • burn the games with the software given without problems
  • contact the support whenever you have problems with your Wii