Top Smartphones and Apps of 2011 Holiday Season

When looking at what type of smartphone you should purchase, there seems to be so many options out there nowadays. Between the Android devices and the Apple devices, there are many choices tailored to your needs and willing to give you everything you could need in a phone and so much more. Gone are the days of just using it to talk. Now they are used to surf the internet, text and play games. For that reason, you have to look at specific types of smartphones but knowing the right ones can be somewhat difficult.

One option available is the Motorola DROID RAZR. Billing the phone as the thinnest smartphone around, it is both sleek and light which means it is easier to carry for you. Made of Kevlar, steel and aluminum it creates a phone that is a very good option after the original RAZR. This smartphone comes with the highly touted Android software and weights a little under 4.50 ounces. The physical size of the phone is 4.30 inches with a resolution of 540 x 960 pixels. Of the main features available you get a light sensor as well as a proximity sensor and scratch-resistant glass. One of the most important factors when one buys a smartphoneis battery life. The Motorola DROID RAZR offers an average of 12.50 hours of talk time and an amazing 204 hours of stand-by time. The camera features are also spectacular as you can take HD Video and the camera has 8 megapixels. Lastly, the system hardware comes in at 1024 MB of RAM with roughly 16 GB of built in memory. This phone should be available in the fourth quarter of 2011.

Another great option is the Galaxy Nexus. This is the first phone to run the newly created Android Ice Cream Sandwich, which is being sold as the version which puts an end to fragmentation. Powered by a 1.2 GHz dual-core TI OMAP 4460 processor, it clearly is one of the fastest phones available on the market today. The weight of the phones comes in at 4.76 ounces. The physical size of the phone is 4.65 inches which continues to be consistent with most of the Android devices with how light and small they are to carry. The phone also takes HD video with the camera offering 5 megapixels. The system memory comes with 1024 MB RAM and roughly 32 GB of built-in storage. This phone should be available in the fourth quarter of 2011.

Lastly, the third most popular smartphone of those released or to be released is the Apple release iPhone 4S. Many were disappointed that it came out as the iPhone 4S opposed to the iPhone 5 but it has not disappointed. It comes with a reworked iOS 5 and introduces a really cool new feature called Siri, which is a personal assistant for you to verbally communicate with for reminders and information. It comes with a 3.5″ screen with a resolution of 640 x 960 pixels; however the inside of the phone is a very powerful and impressive dual-core A5 processor. Coming in at a weight of a little under 5 ounces, it may be a little heavier than its Android counterparts but nothing that would deter the customer. It offers HD video capture and a camera with 8 megapixels. The system memory comes with 512 MB RAM with up to 65 GB of built-in storage.

One of the most appealing features of smartphones are the apps available for download. Some must have Android apps are Google Sky Map, which allows you to see the stars in the sky by pointing your phone to the sky, ASTRO file manager which allows you to manage files on your device and Seesmic which is one of the top Twitter apps available for any phone. For the iPhone, some of the tops apps available are Amazon, PayPal and who can go anywhere without their very own copy of Angry Birds, available on both Android and iPhone devices.

Digital Marketing and Its Impact on Small Time Game and Mobile Application Developers

Stephen DiMarco has hit a very valid point in his post about how online marketing needs to start to assess some of the more qualitative side of marketing in terms of a brand rather than just Google Analytics or PPC, etc. In a world that’s primarily driven by unique page views, PPC campaign numbers, CTR rates, and other hard facts, it’s an interesting thought. As a gaming company, we offer post-marketing services which includes this marketing and it’s driven by numbers. We’ve yet to see how this affects us a brand, and Stephen’s got us thinking.

There are a whole slew of developers that are online at the App Store, but there’s an inherent problem with trusting a single developer. Many developers have delivered a product that’s a stand-alone app that is basically a flash-in-the-pan while others have consistently turned out mediocre but reliable apps. Who do you trust; the company that turns out one stellar app after a long hiatus or a developer that just needs some new direction or energy in their creative processes? There’s no real concept of a brand, there’s no Unilever or P&G for the App Store and therein lies the problem for marketers for iPhone development.

Although many people would argue that apps are products that have a repeat purchase cycle, etc, there’s yet to be a single developer that’s built a very successful brand using just their apps. People view apps like a utility and look to promote them as such. Very rarely does anyone ever hear about the developer but rather the app itself. This is a problem in an industry where the first firm to truly brand itself will gain a massive first-mover advantage. Indeed it will be difficult, but if a firm is able to do so, they’d easily take over the App Store.

The problem, to a certain extent, lies in the tools that are geared towards quantitative metrics rather than qualitative metrics. For example, Twitter following dictates whether you are a thought leader or follower, a PPC campaign shows how well SEO or ad placement is working. Yes, they do provide numbers which can help translate into potential leads, but there’s no concept of a brand.

Resultantly, firms are looking to use their marketing dollars to build a brand. For us, as game developers, there’s an added challenge. Although it may be easy to build one stellar app and continue to tweak it over time, such an effort doesn’t build a brand in the long run. At this point, firms need to realize how their marketing channels are being used besides the metrics they provide. Do you use your Twitter account to talk with customers? What type of a Twitter following do you have? Does your website show how committed you are to your vision? These questions begin to emphasize how qualitative metrics become important. It’s great having numbers, but as companies grow there’s a need to build a relationship with customers outside of the traditional client-vendor concept.

For example, in the case of gaming studios, a loyal group of customers translates into many benefits. Beta testers are easily found from your Twitter following or customers that have written great reviews for your titles. Ultimately these are the people that will promote you for free. They don’t show up in the metrics, you find them by talking to them. This is a brand building activity that many firms ignore. Again, for small startups it’s difficult to find the right people, but most of the time they’re hiding right under your radar. Yet many firms ignore the potential of these testers and continue to push out apps without sufficient testing. There’s no reason when there’s a small group of dedicated followers that you need to deliver a game without proper testing. These people will be the life line for your game as you need the critical honest feedback about gameplay, controls, graphics, user interfaces, etc. Without these people, you’d never get the proper feedback which helps develop a truly outstanding title.

Nonetheless, many firms do use these techniques but need to realize that there’s a brand to be built using these types of activities. Reward your beta-testers with promo codes for free games so that they spread the word about you, their recommendation to other gamers will go a long way in making your company stand out amongst the army of developers on the App Store. As mentioned by Stephen, there’s a need to change from the quantitative towards the qualitative side of marketing to build brands similar to IBM, Apple, or Microsoft for app development companies. Firms need to get away from the purely numerical side of marketing and start to see where they want to be in 10 years time.

Looking for Free Games For Nintendo Wii?

If you have had your Wii for long enough, you might be looking for alternative ways to get the games for the lowest cost possible. I bet the first thing you come across is to download them on the internet. But if you are looking for free games for Nintendo Wii, you should not waste your time no more as we are about to discuss about it in this article.

Before we jump into the topic, you should note that it is important for you to choose the right website/place to download the games you wanted because you never know whether the files you are about to download are infected.

Because of looking for free games for Nintendo wii, many wii fanatics had fallen into the trap of some malicious website
Instead of getting the games they wanted, they are damaging their computer with viruses and spyware that came together with the files. The worst case scenario is that the downloaded files are corrupted and infected. The combination of both would make you not only irritated but very mad, I believe.

How to know which website is secure and which is bad?

There is only one suggestion, avoid the websites that offer you a free download and the website that offer you unlimited download by charging you less than $5.

So does it mean there is no way to download free games for Nintendo Wii?

There is a way. Even though it is not free but it is worth every penny you have to pay.
Like the PSP community, Wii fanatics also have their own download community in several particular Wii contents download website.
The website charges only a one time fee of $50 for lifetime access and unlimited download.

The reason they want to pay is because they get much more value for the money they pay.
By being a member of one of the download center sites, you can:

  • Download safely and legally
  • Save your time looking for the game, because all the games you are searching, are in the inventory
  • download at high speed
  • burn the games with the software given without problems
  • contact the support whenever you have problems with your Wii